Have you ever heard of the tax on wigs?
Well, the rulers have also invented this to make money.
The idea came to the British prime minister William Pitt, that in 1795 put a heavy tax on flour powder, used for decades to make elaborate artificial hair white and fragrant (but also natural) of men and women (see also: https://www.pilloledistoria.it/2203/storia-moderna/versilles-1700-la-moda-dei-capelli-bianchi).
Hit directly in the purse, the nobles did not take long to abandon the extravagant fashion of wigs that had raged for much of the eighteenth century, as the many paintings that have come down to us demonstrate.
However, we did not lose heart too much and opted for a cheaper solution: the cera.
The latter was perfect for keeping even the most rebellious hair at bay.
In this way it was obtained, with minimal expense, a double effect: not only the hair was more beautiful, but it was also easier to keep them in place.
Unintentionally then, the tax on wigs closed one era and opened another, at least as far as fashion was concerned.
In fact, the habit of distributing wax on the hair caused a sensation and from England it did not take long to spread to other European countries (photo: virtualblognews).